ABU DHABI: ARB Emirates, operating under Al Masaood Group and a leading brand in four-wheel-drive accessories and outdoor equipment, is showcasing its latest off-road, overlanding and touring solutions at the 2026 Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX).
The 23rd edition of ADIHEX is being held from August 28 to September 6 at ADNEC Centre Abu Dhabi, with ARB Emirates displaying its expanded product range at Hall 8, Stand 8-060.
The company is using this year’s exhibition to introduce several products to the UAE market, including the ARB Winch, ARB Forged Recovery Hitch and ARB Intrepid Roof Top Tent.
The ARB Winch and Forged Recovery Hitch are designed for customers seeking reliable recovery equipment for challenging terrain, while the Intrepid Roof Top Tent offers lightweight construction, quick setup and weather protection for extended overlanding trips.
Other products making their UAE debut include the NACHO NANO, which expands ARB’s lighting range with a compact design suitable for a variety of 4×4 vehicles.
The exhibition stand is also showcasing the SkyDome Swag 3, ARB Inflation Case, ARB Seat Organiser, ARB Cargo Organisers, ARB Seat Cover and ARB Spare Wheel Trash Bag.
The ARB Brushless Air Compressor, which was previewed at ADIHEX last year, is now available with local stock, allowing visitors to purchase the product directly at the exhibition.
Alongside its own products, ARB Emirates is displaying established outdoor brands including Sea to Summit, Buff, Led Lenser, Campingaz and NACHO Off-roading Lights.
Hani El Tannir, CEO of Al Masaood Group Industrial, said ARB Emirates’ participation reflected the continued growth of the UAE’s off-road and overlanding community.
He said the company was supporting the community with products designed for the conditions customers encounter while driving, adding that this year’s line-up introduced new capabilities while maintaining the durability expected from the brand.
Walid Youssef, General Manager of ARB Emirates, said ADIHEX provided an opportunity to understand how customers were using their vehicles and what equipment they needed.
He said the new products being showcased this year had been developed in response to customer feedback and would provide the region’s growing 4×4 and overlanding community with a wider range of equipment.
Visitors to the ARB Emirates stand can also avail themselves of an exhibition-only WOW promotion on ARB products, subject to availability. Technical consultations with ARB product specialists will also be available throughout the exhibition.
ADIHEX is among the region’s major platforms for hunting, equestrian sports and outdoor lifestyle activities, attracting visitors from across the UAE and the wider Gulf, including falconers, adventurers and outdoor enthusiasts.
For Al Masaood and ARB Emirates, the exhibition continues to provide an opportunity to engage with the UAE’s off-road and overlanding community, which the company has supported for more than three decades.
