Al Masaood Group reaffirms partnership with Emirates Red Crescent

ABU DHABI: Al Masaood Group, one of Abu Dhabi’s leading business conglomerates, inked a Memorandum of Understanding (MOU) with the Emirates Red Crescent (ERC), that not only sees the long-standing relationship between the two organisations reinforced, but further extends the support that Al Masaood Group will provide to Emirates Red Crescent initiatives both at home and abroad.

“We are proud to further expand our collaboration with the Emirates Red Crescent, and to continue supporting their crucial activities in the UAE and around the world,” said His Excellency Masaood Ahmed Al Masaood, Chairman, Al Masaood Group. “We recognise that our responsibility as a Group extends beyond our business obligations, but also to the well-being of communities we serve and those beyond our borders. This agreement further reinforces our commitment to making a positive impact on society and aligns with our corporate values and our duties as responsible corporate citizens. By combining the efforts and resources of both Al Masaood Group and the Emirates Red Crescent, we aim to support in maximising the reach and impact of our collective community-focused initiatives.”

His Excellency Hammoud Abdullah Al Junaibi, Acting Secretary General of the Emirates Red Crescent Authority, commended Al Masaood Group for its humanitarian and community initiatives. He emphasised that the group is a crucial partner for the Authority in fulfilling its humanitarian and development goals both domestically and internationally and highlighted the significance of Al Masaood Group’s commitment to social responsibility and its significant role in supporting the national economy.

Furthermore, His Excellency Hammoud Abdullah Al Junaibi stated that the Authority’s efforts and extensive experience have bolstered its standing among supporters and donors, fostering coordination and cooperation with partners in the humanitarian sector. He assured that the Authority will spare no effort in translating the agreement into action, effectively attracting more support and assistance, and mobilising backing for the organisation’s charitable and developmental activities and projects across various countries.

In extension of the long-standing partnership with Emirates Red Crescent, Ahmed Salmeen, Chief Executive – Government Affairs, Al Masaood Group, confirmed that the renewed agreement sees cooperation on multiple fronts, including coordinating community efforts, development of domestic and global programmes, promoting humanitarian principles, and working collectively to drive social and economic sustainable development. The agreement additionally sees Al Masaood Group support international aid and disaster relief efforts provided by the ERC. Under this partnership, Al Masaood Group also supported the Emirates Red Crescent’s volunteer programmes such as the ‘Ramadan: Continuous Giving’ campaign launched earlier this year, where Al Masaood volunteers distributed Iftar parcels at various public locations across Abu Dhabi, Al Ain, and Dubai under the campaign’s ‘Break the Fast’ initiative.

The MOU between Al Masaood Group and Emirates Red Crescent signifies a renewed commitment to collective action and underscores the importance of public-private partnerships in driving social progress. Both organisations are determined to create lasting change and address the evolving needs of both the global and UAE community through their combined expertise and resources.