Al Rais Travel promotes UAE as sustainable tourism destination

DUBAI: Al Rais Travel, Arabian Travel Market (ATM) 2023’s Official Destination Management Company (DMC) Partner, is using the 30th edition of the exhibition to promote the UAE as a sustainable tourism destination.

Mohamed Al Rais, Deputy Managing Director of Al Rais Travel, said he and his team would leverage his company’s 42 years of industry experience to increase awareness of responsible tourism offerings in Dubai and across the wider Emirates.

The company is also using ATM 2023, which will continue to run at Dubai World Trade Centre (DWTC) until May 4, to showcase three of its digital platforms, which are designed to cater to business-to-business (B2B), business-to-consumer (B2C) and corporate booking requirements.

Speaking on the sidelines of the show, Al Rais said: “We are trying to increase awareness of sustainable tourism, with a focus on sustainable travel, accommodation and other related segments within the market.

“Our group is also demonstrating three digital platforms, which are B2B, B2C and our corporate booking tool,” he continued. “We are always trying to enhance our technology to keep pace with the market. As you know, technology is growing so fast — especially with [the advent of] AI.

“We are now working to see how we can integrate AI into our platforms,” Al Rais added, explaining that sustained investment in advanced technology would enable his organisation to maintain its competitive edge in the market.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “We are immensely grateful to Al Rais Travel for supporting the 30th edition of ATM as Official DMC Partner. The organisation’s focus on the UAE as a responsible tourism destination perfectly matches ATM 2023’s theme of ‘Working Towards Net Zero’, so I look forward to learning more about how the team is leveraging technology to drive sustainable travel.”

“I would like to thank Arabian Travel Market for their support,” Al Rais concluded. “We are very proud to be part of the partnership with them this year.”

ATM 2023 is being held in conjunction with Dubai World Trade Centre, and its strategic partners include Dubai’s Department of Economy and Tourism (DET) as the Destination Partner, Emirates as the Official Airline Partner, IHG Hotels & Resorts as the Official Hotel Partner, and Al Rais Travel as the Official DMC Partner.