DUBAI: As the festive season begins, UAE shoppers are leading a new era of smart and stylish shopping, combining luxury tastes with value-conscious choices. This year, AliExpress is taking the excitement to new heights with its 11.11 Global Shopping Festival and Super Friday sale, offering discounts of up to 80% and introducing a brand-new Brand+ channel for trusted and affordable shopping.
According to a recent YouGov study commissioned by AliExpress in October, nearly 40% of UAE consumers shop online multiple times a week, making them some of the region’s most connected and digitally savvy buyers. From Ramadan and Eid gifting to year-end celebrations, UAE consumers are proving that smart shopping is not just a trend—it’s a lifestyle.
Style, substance, and smart savings
The study revealed that 70% of UAE shoppers are driven by discounts and promotions, with fashion (44%) and beauty products (39%) ranking as the top categories for festive gifting. Nearly four in ten consumers plan to increase their spending on gifts this year, reflecting both generosity and a growing appetite for value and quality.
Shoppers are also striking a perfect balance between convenience and experience, with an even 50/50 split between online and in-store shopping this festive season.
“UAE shoppers are redefining what modern festive shopping looks like,” said Jim Liu, GCC General Manager at AliExpress. “They’re confident, digitally savvy, and always searching for value. Whether it’s Eid, Ramadan, or end-of-year celebrations, AliExpress empowers shoppers across the Emirates to find premium brands and incredible deals—all in one place.”
11.11 and Super Friday: Bigger discounts, faster delivery
The AliExpress 11.11 Global Shopping Festival—one of the world’s most anticipated online sales—runs from November 11 to 19, followed by Super Friday and Cyber Monday deals from November 20 to December 3.
This year’s lineup features up to 80% off on top tech gadgets, fashion, home essentials, jewelry, and family gifts, along with exclusive platform coupons and bundle deals to help shoppers save even more.
Introducing Brand+: Trusted brands at better prices
Timed perfectly with the sales season, AliExpress has launched its Brand+ channel, offering more than 1,500 trusted brands at competitive prices with official authentication, free shipping, and easy returns.
Top participating brands include TCL, Huawei, Xiaomi, Roborock, eufy, Alpicool, Hoover, MLAY, and HiBREW, covering a wide range of categories such as tech, home, lifestyle, and beauty.
Top picks and local convenience
UAE shoppers can expect a premium online shopping experience with Local+ delivery in as little as three days, Choice items guaranteed within 12 days, and exclusive coupons for new users. Select products also feature free shipping and easy returns for added peace of mind.
Celebrate more, spend less
With value, reliability, and speed defining UAE consumer expectations, AliExpress is enabling shoppers to prepare for Ramadan, Eid, and the year-end festive season with ease and confidence.
The AliExpress 11.11 Global Sale runs from November 11–19, followed by Super Friday and Cyber Monday deals from November 20–December 3.
Shoppers can browse and purchase through the AliExpress app or AliExpress.com, enjoying secure payments, fast local delivery, and exclusive offers across top international brands.
