Ashish Vijay: Sticking to roots and aiming for the skies

Ashish Vijay, the Founder and Chairman of AV Globale, is one of the shining lights in the business world. Being an entrepreneur, a mentor, head of an auction house and a philanthropist makes him a multifaceted personality. But above all this, he is someone who believes in giving back to the society.

By sticking to his roots and yet aiming for the skies, Ashish Vijay has built his legacy on integrity, innovations, ethics and enriching communities the world over.

Ashish Vijay says his forebears began the business in New Delhi with a belief in “empathy, accountability and quality” and he is just carrying forward that philosophy. “Ours is a family-oriented business and, the family values and ethics on which my grandfather laid its foundation still hold.”

“Having this name was reminding everybody in the family and in the group that this is a family related business, and we have to stick to our values,” he further elaborates.

The amazing ascent of A.V. Group is due to its mantra of putting people first in all of their decisions, trusting in their abilities and encouraging the craftsmen to do their best. Ashish has followed these ethics religiously and has taken the Group to new heights. “Progress is meaningless without ethics,” Ashish Vijay believes.

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“There is a lot of new technology, a lot of growth, but something that has not changed for many generations and should never change are the real core values – transparency, trust, getting the traditions in a good balance with technology and current scenario in the market,” he has said. “Whether facing challenges or opportunities, honouring relationships remains paramount.”

Ashish Vijay now heads a multi-generational conglomerate, and all his initiatives are based on responsible practices. “We make sure our suppliers follow all norms of mining and closing mines properly,” Ashish explains. “Our priority is always maintaining trust by doing things transparently and with quality.”

The A.V. Group’s designer jewels, exclusive timepieces, and blue-chip art collection — merging heritage craft with cutting-edge technologies — epitomise rare beauty and value. Through 3D deposit mapping, AI polishing optimisation and virtual/augmented reality assessments, advancing principles like transparency are amplified.

“We receive the gemstones and then are able to provide all the information on its history, from technical point of view from laboratories like GIA or Gubelin,” Ashish details. “On every level, innovation serves conscience, never displaces it.”

Ashish Vijay says the A.V. Group always keeps its clients to the forefront of their dealings. For him, relationships sustain progress far beyond any product or program. “We treat our clients as family. We are there for them, for their generations; not just for one deal.”

Now diversifying into real estate, arts and other luxury sectors to stabilise portfolios internationally, the scope magnifies though compassion remains the rudder. Rare vivid blue, red and exotic fancy coloured diamonds especially excite as “superior stores of wealth” stabilising portfolios even during inflationary times. And for Ashish, no peak is unconquerable when ascending with allies sharing his vision. “You have to have people in the team with the same passion and same vision towards one goal,” Ashish believes. “All other things fall into place when that happens.”

Under Ashish’s inspirational leadership, the reach of the A.V. Group now encompasses individuals influencing global business, politics and philanthropy. However, for Ashish Vijay true progress is defined not by profits or prestige, but lives enriched.