BillMe onboards NY Cinemas

MUMBAI: In a move that catapulted BillMe into becoming industry leaders in the digital billing space and big data customer analytics, BillMe recently onboarded NY Cinemas.

With the addition of NY Cinemas, BillMe has captured over 60 percent of the market and is undoubtedly revolutionising the ticketing and marketing experience, working in the favour of both cinema goers and owners.

“BillMe’s primary objective has always been to help cinemas and retailers collect customer data, analyse data and create personalised targeting, giving cinemas the power of data and superior marketing technology. Associating with NY Cinemas is another step in the right direction for us and we are extremely happy that they recognise the ways in which we can achieve more than 15 customer personas and help create customer analytics on a massive customer data base,” said Rupam Jain, Co-Founder, BillMe.

“BillMe is the most engaging digital ticketing system available and also found it high on merits in terms of technology, user friendliness and value for merchants like us. We see this synergy with BillMe as a big technical growth with the new age technology of understanding customer insights and using BillMe automated marketing tools and the tech turnaround is ably handled by Rupam and the team,” said Rajeev Sharma, CEO, NY Cinema.

The industry has benefited immensely since the introduction of BillMe as they are solely responsible for annually saving over 6 crores in printing costs for cinema houses.

This premium digital ticket experience has also been pivotal in increasing annual sales by an unbelievable 5 crores as marketers are able to automate marketing channels and create multiple customer segmentations with the power of Rupam Jain’s brainchild BillMe’s dashboard — which analyses millions of customer analytics.

The enormous scalability of BillMe’s platform is instrumental in handling the substantial transaction volumes of industry behemoths like McDonald’s, Burger King, Decathlon, Relaxo Footwear, and Cinepolis. These brands efficiently process millions of transactions monthly, under the reliable foundation of BillMe’s technology. It assures smooth, instant invoicing with zero interruptions or delays. With an advanced cloud-based infrastructure, data security measures, fluid traffic management, and intricate capacity augmentation techniques, BillMe ensures the flawless execution of each operation. Every transaction, regardless of its size, is processed with precision and efficiency, much like a well-orchestrated symphony.

BillMe harnesses the power of data analytics to scrutinise colossal amounts of transactional data, deriving valuable business insights. The platform can detect trends, understand customer behaviour, optimise pricing strategies, and predict demand patterns with higher accuracy. Armed with these insights, businesses can make data-driven decisions, personalise offerings, and customise their services to effectively cater to their customers’ dynamic needs.