Crayon Data and TBO.com partner to bring personalised travel experiences to banking industry

DUBAI: Crayon Data, a leading artificial intelligence and big data company headquartered in Singapore with a presence in Asia, the Middle East, and Africa, announced its partnership with TBO.com, a global travel distribution platform.

Together, Crayon Data and TBO.com will empower financial providers to create personalised travel experiences for their customers. Crayon Data’s flagship platform, maya.ai, powered by patented algorithms and Machine Learning (ML), generates simple, easy-to-understand, and relevant insights based on non-PII consumer data. These AI-led insights help enterprises transform customer engagement via hyper-personalisation.

Commenting on the partnership, Suresh Shankar, CEO & Founder of Crayon Data, said, “The global travel & tourism market is expected to reach AED 3.139 trillion (USD 854.8 billion) by 2023, with online channels projected to account for 74 percent of the revenue by 2027. With TBO.com, we hope to create a world where hundreds of millions of banking customers discover highly personalised travel experiences based on data insights from their behaviour and preferences. And book the same, using the world’s largest B2A travel portal. Customers will also have access to the best value across millions of flights, hotels, and dining options.”

TBO’s rich inventory of 1 million+ suppliers, including flights, hotels, dining, and events will complement maya.ai’s modular magic. Together, they will provide relevant travel itineraries to customers. These itineraries will be based on customers’ priority destinations and in-destination preferences. This partnership creates a strategic opportunity for Crayon Data to help financial providers achieve their desired goals, by connecting their customers to the right travel experiences.

Gaurav Bhatnagar, Co-Founder & Managing Director, TBO.COM added, “We are excited for this partnership. This will help fulfil our brand promise of ‘Simplifying Travel. Enabling Growth’. We strongly believe that technology is the enabler. This partnership will aim to enhance both our buyers and suppliers.”

Crayon Data has made significant strides in the travel industry. maya.ai powers international and domestic travel for a leading bank (generating AED 367.2 million [USD 100 million] attribution spends) and launched a first-of-a-kind personalised lifestyle marketplace for a leading Islamic bank in UAE (generating + AED 60.2 million [USD 16.4 million incremental spends]). Globally, the platform has already profiled 30m customers.