Crayon Data to benchmark personalised experiences empowered by generative AI models

DUBAI: Crayon Data, a leading Artificial Intelligence (AI) and big data company headquartered in Singapore with a presence in Asia, the Middle East, and Africa, is working on bespoke generative AI solutions for large enterprises.

Over 11 years, Crayon Data has emerged as the go-to player in AI. With data and AI at its core, Crayon transforms commerce in banks, fintech companies, and other enterprises through:

• The first AI-led lifestyle marketplace for banks
• Hyper localisation to drive growth for fintech companies
• Revenue acceleration platform for enterprises
• Real-time personalised itineraries for travel concierge

The world is now embracing new generation AI and the intelligent use of data. This is no surprise to Crayon. Since its inception, the company has always been ahead of the curve.

A case in point is Crayon’s flagship platform, maya.ai, powered by patented algorithms and machine learning (ML). It generates simple, easy-to-understand, and relevant insights based on non-PII consumer data. These AI-led insights help enterprises transform customer engagement via hyper-personalisation. maya.ai is the force behind: digital personal storefronts for leading card issuers in India (15m customers, 30b portfolio); and a personalised lifestyle marketplace for a leading Islamic bank in UAE (1m customers, 15b portfolio).

Crayon’s R&D investment and product roadmaps come together to deliver:

• AI-generated personalised content to scale marketing and digital commerce
• Personalised video commerce to supercharge engagement and sales
• AI-driven sandbox that accelerates production and testing of data models
• Machine learning models for ensembling to drive better performance of recommendations
• AI-assisted chatbot for customer and enterprise users
• Natural language search in discovery, commerce, bookings and more

Commenting on the innovation, Lakshmi Narasimhan, Chief Product Officer of Crayon Data, said, “The global AI market size is progressing with a CAGR of 39.1 percent from 2023 to 2032. When we started out, we knew AI was going to take the world by storm. As a leading player in the space, we operate at the highest standards of compliance, data protection, and privacy. By design, Crayon Data adheres to responsible, enterprise-grade AI practices as an organisational imperative. Today, generative AI is not just a buzzword, but the way forward. This is the moment we’ve been building for, all along.”