CzechTourism, in collaboration with the Embassy of the Czech Republic in the UAE, proudly announces its participation in the 32nd edition of the Arabian Travel Market (ATM), taking place from April 28 to May 1, 2025. The Czech delegation, featuring eight key partners from the tourism sector, will present Czechia’s latest offerings to the Middle East travel trade, with a focus on cultural richness, wellness experiences, and premium travel.
This year’s presence at ATM underscores CzechTourism’s strategic efforts to position Czechia as a top choice for Middle Eastern families, experiential travelers, MICE (Meetings, Incentives, Conferences, and Exhibitions) attendees, and leisure seekers. Through engaging sessions with travel industry leaders, including tour operators, airlines, and media, CzechTourism aims to forge new collaborations and boost destination visibility across the region.
Visitors to the Czech pavilion can connect directly with private sector representatives and explore a wealth of unique experiences, including world-class wellness retreats, award-winning cuisine—highlighted by Czechia’s growing presence in the 2025 Michelin Guide—and luxury accommodations.
H.E. Mr. Josef Koutský, Ambassador of the Czech Republic to the UAE, remarked:
“The participation of Czechia at ATM reflects the deepening ties between Czechia and the United Arab Emirates. We are proud to present the diversity and richness of our country’s tourism and culture on this prominent platform. I look forward to collaborations that inspire cultural exchange and strengthen our nations’ bonds.”
Mrs. Barbara Andelová, International Marketing Manager for New Markets at CzechTourism, stated:
“We are thrilled to continue our participation at ATM and deepen our engagement with the Middle East market. With the launch of Etihad Airways’ direct flights to Prague in June 2025 and Czechia’s rising culinary status, we are well-positioned as a premium destination. Together with our partners, we look forward to welcoming travelers with unforgettable experiences.”
Supporting this effort, Mr. G.B. Srithar, Global Head of VFS Global – Tourism Services, added:
“We’re pleased to collaborate with Czechia to promote its rich travel experiences to Middle Eastern audiences. ATM is a valuable platform to build partnerships and elevate Czechia’s presence in this dynamic market.”
At the #VisitCzechia pavilion, attendees can expect to explore Czechia’s stunning landscapes, vibrant cities, and deep-rooted traditions, making it a must-visit European destination. CzechTourism looks forward to expanding cooperation with regional stakeholders and boosting connectivity through strategic airline and trade partnerships.
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