HMH Plans to expand its portfolio in KSA

DUBAI: During its participation in the Arabian Travel Market 2023, Hospitality Management Holding Group (HMH) signed management agreements to manage five new hotels in the Kingdom of Saudi Arabia, targeting its expansion of hotel portfolio in the region.

The agreement includes managing four hotels — Coral Makkah Hotel, Corp Al Madinah Hotel, Corp Yathrib Hotel, Corp Yanbu Hotel, and Corp Makkah Hotel. The group’s hotel portfolio in the MENA region will be expanded from 13 to 18 hotels, across different categories.

Corp Yanbu Hotel is a beautiful property located in the western port city of Yanbu, overlooking the Red Sea. The hotel offers 56 spacious guest rooms and hotel apartments, equipped with state-of-the-art amenities and cutting-edge designs.

Coral Makkah Hotel is a prestigious tower hotel located in the Islamic city of Makkah. Boasting 230 tastefully appointed keys, the hotel is situated in the Al Naseem suburb, offering guests unparalleled access to the city’s most iconic landmarks and attractions.

As a premium 4-star hotel, Coral Makkah Hotel prides itself on providing guests and pilgrims with a host of modern amenities and conveniences designed to enhance their overall experience. These include a spacious ballroom, multiple dining options featuring a variety of international cuisine, a state-of-the-art gym, a luxurious beauty salon, and a spa and Hamam therapy centre, ensuring guests can unwind and rejuvenate in style.

Corp Al Madinah Hotel is in the holy city of Madinah, just 350 metres from Al Masjid an Nabawi Al Haram. This 150-key family-friendly hotel offers guests an extensive range of premium amenities, including well-appointed guest rooms equipped with state-of-the-art air conditioning, a fully stocked minibar, a comfortable seating area, and complimentary Wi-Fi access.

Corp Yathrib Hotel a 340 keys hotel is conveniently set in Al Madinah, offering air-conditioned rooms with private parking and room service. The hotel is around 3.5km from Quba Mosque, 6.9km from Qiblatain Mosque, and just 600 metres from Al-Masjid an-Nabawi.

Corp Makkah Hotel is in the holiest Islamic city in the world, Makkah. The tower hotel has 230 keys and is situated in the Al Naseem suburb. The hotel’s amenities include a spacious ballroom, restaurants, a well-equipped gym, a beauty salon, and a spa and Hamam therapy centre.

HMH’s COO, Patrick Antaki, said that the group’s strategic partnership in the Saudi market is currently witnessing solid performance rates across all economic sectors. He emphasised the group’s strategy of expanding its hotel portfolio in the region’s markets, primarily targeting the Saudi market due to the robust growth of its hospitality sector. The Saudi Arabian tourism sector aims to raise the Kingdom’s annual tourist numbers to 100 million visitors by 2030, contributing to an increase of 10 percent in the country’s GDP.

He further informed about HMH’s signing of their new website contract with Amadeus and stated that “I am pleased to announce that during Day 3 of the Arabian Travel Market (ATM), HMH has signed a contract to develop a brand-new website that incorporates an advanced Computer Reservation System (CRS) with Amadeus technology. This investment represents a significant step forward in our commitment to providing a user-friendly and modern reservations platform for our valued customers a valuable tool for driving traffic and bookings. We are excited to work with our partners to create a website that meets the evolving needs of travellers, and we look forward to launching this innovative platform by Q3 this year.

He also explained that the Group’s strategy focuses on meeting the needs of different segments of clients, such as leisure and business guests by having HMH Hotels offer a comprehensive range of amenities and services catering to the various requirements of guests.

He added that the HMH managed hotels have welcomed over 800,000 guests over the past year, recording a 24 percent growth compared to 2021, and forecasted the Group’s hotel to witness a 20 percent growth in guest numbers during 2023.

HMH’s portfolio includes five-star luxury hotels and resorts, as well as four and three-star mid-range lifestyle hotels and serviced hotel apartments in 11 cities across the MENA region.