DUBAI: House of Pops, the UAE’s beloved provider of 100 percent natural and plant-based frozen treats, has announced a ground-breaking collaboration with Emirates Bustanica, the world’s largest vertical farm and a subsidiary of Emirates Flight Catering.
This partnership merges the innovative strengths of both brands, culminating in the launch of two remarkable new collections: the Blooming Collection and the Vitality Collection.
This exciting collaboration highlights House of Pops’ commitment to sustainability, wellness, and craftsmanship, while Emirates Bustanica’s premium ingredients, grown using cutting-edge vertical farming techniques, bring unmatched quality and freshness to the partnership. Together, these two iconic UAE brands are redefining the frozen treat landscape.
Shahreyar Nawabi, CEO of Emirates Flight Catering, said: “Leveraging our organisation’s massive capabilities to collaborate and innovate with home-grown businesses and entrepreneurs is one of the more exciting parts of our agenda.
“This partnership is a celebration of shared values – a commitment to sustainability, a passion for delivering unparalleled quality, and a dedication to showcasing the best innovations born right here in Dubai. The use of our edible flowers within the ice lollies is a brilliant blend of creativity and innovation – art, taste and aesthetics all delivered using the freshest, locally grown inputs. I can’t wait for everyone to experience the magic of this collaboration and all that it will produce.”
The collaboration also underscores House of Pops’ ongoing commitment to innovation. Known for its focus on natural, plant-based ingredients, House of Pops’ new range prioritises flavour but also champions environmental stewardship. This partnership sets a new standard in the frozen treats industry, showcasing the potential of combining sustainable agriculture with culinary creativity.
The Blooming Collection features three exquisite flavours that combine fruit-forward tastes with edible flowers for a truly unique experience: Orange Passion Bloom, Rosey Lemonade and Citrus Sunshine. These delicious works of art are as visually stunning as they are flavourful, embodying the essence of indulgence and wellness.
The Vitality Collection offers a nutritious twist with two veggie-fruit fusions designed to boost overall wellbeing: Lemon Apple Boost, a refreshing blend of lemon, apple, spinach, kale, and ginger; and Beet It, a vibrant mix of beetroot and fruits. These lovely “detox pops” reflect a shared commitment to health and sustainability.
Mazen Kanaan, Co-Founder of House of Pops, expressed his excitement about the collaboration: “We are beyond thrilled to see this partnership come to life, and with a company like Emirates Bustanica that provides the freshest premium ingredients from the world’s largest vertical farm here in the UAE. It’s a wonderful opportunity for us at House of Pops, and a great sign that when we remain committed to our values of sustainability, wellness, and purity, the business will continue to flourish with partnerships like this.”
The new collections will be available in the first phase at House of Pops outlets and online, with plans for broader distribution across more touchpoints in the near future.
This collaboration not only introduces innovative frozen treats to consumers and tourists, but also signals a major milestone for B2B opportunities, providing chefs, hoteliers, and business owners with exciting new products that embody the highest standards of quality and sustainability.
The new partnership is a celebration of what’s possible when two trailblazing UAE brands come together. With a fresh new look that blends both brand identities and an unwavering commitment to creating healthy, delicious, and visually stunning treats, House of Pops and Emirates Bustanica are setting a new benchmark for innovation in the frozen treats industry.
