‘Icon Star’ Allu Arjun to attend IIFA Utsavam 2024

ABU DHABI: The multi-talented megastar of Indian cinema, Telugu superstar, celebrated as both ‘Stylish Star’ and ‘Icon Star’ of his generation, Allu Arjun is all set to attend the multifaceted South Indian cinematic extravaganza – IIFA Utsavam 2024 – at Etihad Arena, Yas Island this September.

As the grand celebration of South Indian cinema takes centre stage in the captivating setting of Yas Island on September 6 and 7 under the honourable patronage of His Excellency Sheikh Nahayan Mubarak Al Nahyan, Minister of Tolerance & Coexistence, the highly-anticipated IIFA Utsavam 2024 is being held in partnership with the Department of Culture and Tourism – Abu Dhabi, and Miral, the leading creator of immersive destinations and experiences in Abu Dhabi.

With the monumental success of Pushpa: The Rise, which took the film world by storm and firmly established itself as a global phenomenon, Allu Arjun’s highly anticipated sequel, Pushpa 2: The Rule, is set for a grand worldwide release in multiple languages on December 6 this year.

Catapulting his stardom to a global level with his stellar performance and portrayal of Pushpa Raj that unanimously resonated deeply with audiences alongside the film’s gripping narrative has undoubtedly left an indelible mark on the cinematic landscape.

Allu Arjun fans worldwide have every reason to celebrate, eagerly anticipating exciting updates about the Icon Star’s involvement and integration into his highly anticipated sequel, Pushpa 2: The Rule, at the eagerly-awaited two-day extravaganza, showcasing the magnificence of South Indian cinema.

Prepare for an unparalleled celebration at IIFA Utsavam 2024, which promises an exhilarating event brimming with fervour, talent, and cultural richness.

Allu Arjun shared his excitement about being a part of celebrating cinema of the south, saying, “It’s been an incredible journey in the industry, and I am immensely thankful for the love and support from my ardent global fans. The remarkable reception to Pushpa 2: The Rule has been nothing short of heart-warming, as it gears up for a global cinema release on December 6th. Super excited to strengthen my bond with the industry and my fans across the globe at the dynamic global platform of IIFA Utsavam. I’m delighted to be a part of a prestigious global platform that unites and honours South Indian cinema. Can’t wait for IIFA Utsavam’s cinematic showdown this September 2024 in the remarkable city of Yas Island, Abu Dhabi.”

Andre Timmins, Founder/Director, IIFA Utsavam, added by stating, “Bringing together the formidable industries of Tamil, Telugu, Malayalam, and Kannada cinema onto the global stage, it’s an honour to welcome the ‘Icon Star’ of this generation, Allu Arjun, as IIFA Utsavam commences its global tour as we kick-off in the remarkable city of Yas Island, Abu Dhabi, this September 2024.

“IIFA Utsavam aims to spotlight South Indian cinema, solidifying its presence and impact in entertainment, globally. This celebration promises to captivate worldwide audiences, reinforcing the global significance and contributions of South Indian cinema.

“The staggering success of Pushpa: The Rise, propelled by Allu Arjun’s stellar performance and captivating narrative, has made an indelible mark on the cinematic landscape, becoming a global phenomenon that enchanted audiences worldwide. Truly an ‘Icon Star’ of this generation, Arjun’s impact resonates across the globe. We’re thrilled to have Allu Arjun join us for our grand celebration.”