MUMBAI: Under the esteemed patronage of His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance & Coexistence, the world’s biggest celebration of Indian cinema – the International Indian Film Academy (IIFA) Awards – triumphantly returns for an unprecedented third showcase to Yas Island, Abu Dhabi, the leading leisure and entertainment destination from September 27-29 at the iconic Etihad Arena.
The highly anticipated IIFA Festival is held in partnership with the Department of Culture and Tourism – Abu Dhabi, and Miral, the leading creator of immersive destinations and experiences in Abu Dhabi.
The IIFA Festival 2024 features a set of iconic events:
The IIFA 2024 kicked off with a dazzling showcase of stardom at its official India press conference, featuring ‘King Khan’ Shah Rukh Khan and celebrated filmmaker Karan Johar. They will be hosting the highly anticipated NEXA IIFA Awards extravaganza co-presented by Sobha Realty on Yas Island, Abu Dhabi, at the iconic Etihad Arena.
Joining the impressive line-up are the dynamic duo Siddhant Chaturvedi and Abhishek Banerjee, set to dazzle as hosts of IIFA Rocks 2024. Also in attendance at the press conference was Telugu and Hindi cinema’s superstar Rana Daggubati.
Heralding an extraordinary journey over 24 glorious years, IIFA 2024 is set to bring together the finest in Indian cinema in a breath-taking display of brilliance across five iconic industries. The three-day extravaganza is all set to showcase the rich diversity of Indian cinema by bringing together the glamour of the IIFA Awards with the vibrant South Indian cinema through the IIFA Utsavam Awards (celebrating cinema of the South).
The festivities will kick start on September 27 with IIFA Utsavam Awards, a grand celebration of the four vibrant South Indian film industries. The excitement continues on September 28 with the prestigious IIFA Awards. The festival concludes on September 29 with the exclusive, IIFA Rocks.
The 24th edition of IIFA promises to be a magnificent celebration of cinematic excellence, featuring a stellar array of talent and industry luminaries, from the brilliance of Hindi cinema to the dynamic South Indian film industry, OTT platforms, global stars, international dignitaries, cinema enthusiasts and media houses from around the world, this will be the largest and most memorable IIFA Festival to date.
Mr Partho Banerjee, Senior Executive Officer Marketing & Sales, NEXA commented, “As the NEXA IIFA Awards return to Yas Island, Abu Dhabi, we reaffirm our commitment to our 8-year partnership. NEXA and IIFA symbolise the pursuit of innovation, challenging the status quo to create novel and inspiring experiences. By combining global design, sophisticated style, and innovative technology, NEXA crafts premium experiences that align perfectly with IIFA’s mission to build lifetime experiences and celebrate excellence in Indian cinema globally.”
Mr Ashish Parakh, Chief Sales Controller and Chief Marketing Officer at Sobha Realty, expressed his excitement about the partnership, stating, “IIFA has always been a shining example of cinematic excellence, bringing people together from across the globe – much like how Sobha Realty creates homes that resonate with the global Indian community. We’re thrilled to continue the journey with Sobha Realty IIFA Weekend and Rocks and are eager to be part of another remarkable event that showcases creativity and excellence on the world stage.”
Mr Andre Timmins, Founder/Director, IIFA stated, “As we approach IIFA’s Silver Jubilee in 2025, we’re thrilled to announce the biggest and most spectacular IIFA Festival yet. This year’s IIFA will be a celebration of unprecedented scale, transcending cinematic boundaries with the convergence of Hindi cinema and South Indian cinema, set against Yas Island’s unmatched hospitality and breath-taking backdrop as a premier international destination.”
He added, “Expect mesmerising performances and cultural extravaganzas during the three-day celebration that will not only captivate audiences worldwide but also make a profound global impact. A true testament to the unparalleled appeal of Yas Island, IIFA 2024 festival will foster meaningful connections, offer unique networking opportunities, and celebrate the visionaries who have shaped the global entertainment landscape, setting the stage for an extraordinary journey to 2025.”
Taghrid AlSaeed, Miral’s Executive Director of Marketing, Communications & Events, said, “We are proud to welcome the world’s biggest celebration of Indian film for a historic third time to Yas Island. This year’s IIFA Festival promises to be an extraordinary spectacle of cinematic excellence and vibrant culture with the welcome of IIFA Utsavam to the Island for the first time. We can’t wait to transform Yas Island, the leading entertainment and leisure destination into a global stage for Indian cinema. This year’s event will unit Bollywood’s brightest stars with their most passionate fans for an unforgettable experience in Abu Dhabi. Let’s get ready for an event like never before.”
H.E. Nouf Mohamed Al-Bushlaibi, Executive Director of Strategic Marketing and Communications, DCT Abu Dhabi, says, “We are delighted that Abu Dhabi will host the International Indian Film Academy Awards for an unprecedented third consecutive year. As a city steeped in culture and creativity, this continued partnership highlights Abu Dhabi’s reputation as a leading destination for global events. We look forward to sharing our city with the luminaries of Indian cinema and the IIFA audience, celebrating the best of Indian cinema together with the finest Emirati hospitality.”
Mr Ashish Sehgal, Chief Growth Officer, Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, expressed his excitement about this association, saying, “ZEE is thrilled to bring the magic of the IIFA to millions of households across the globe and celebrate the brilliance of Indian cinema and its talented artists. This prestigious property is a natural fit for our portfolio and reaffirms ZEE’s audience-first strategy of delivering premium entertainment that resonates deeply with our diverse viewers. We are confident that this association will not only elevate the viewer experience but also strengthen our leadership in delivering the best of Indian cinema to the world and set new benchmarks in engagement, viewership and entertainment.”
Mr Praveen Sharma, Group CEO & Partner Maisour & Meteora Group, expressed his happiness, “We are absolutely thrilled to partner with the International Indian Film Academy Awards as the Investment Partners of IIFA Weekend & Awards. This collaboration marks a monumental milestone for Maisour, a crowdfunding platform for fractional ownership in real estate in Dubai with a global platform like IIFA that unites and celebrates the best of Indian cinema in a dazzling showcase of stardom. The highly anticipated cinematic extravaganza IIFA Festival 2024 sets the perfect stage for this partnership. At Maisour, we champion creativity, innovation, and make real estate investment in Dubai affordable that seamlessly resonate with the prestigious legacy of the IIFA awards. Together, we aim to elevate the fan engagement and offer them opportunities for investment and excellent returns.”
Mr. Nishant Pitti, CEO & Co-Founder of EaseMyTrip, shared his thoughts on the association, stating; “As IIFA approaches its silver jubilee in 2025, EaseMyTrip is excited to be the official travel partner for the world’s grandest celebration at the IIFA Awards. This year the celebrations promise to be bigger and more spectacular than ever. As a homegrown brand, we’re delighted to offer IIFA specific holiday packages. This partnership reflects our unwavering commitment to making travel for the event and beyond both effortless and unforgettable for all.”
Nader Halim, Cluster General Manager for Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, Curio Collection by Hilton, and DoubleTree by Hilton Abu Dhabi Yas Island Residences, remarked on the partnership, saying, “As the official hospitality partner for the IIFA Festival 2024, Hilton Abu Dhabi Yas Island is honoured to be at the very heart of this extraordinary celebration of Indian cinema and music. We are thrilled to welcome the industry’s most prominent stars throughout this action-packed weekend and are committed to ensure they experience the exceptional hospitality that Hilton is renowned for.”
Nabila, Founder NABILA and ZERO Makeup, official hair & makeup partner, commented, “The team at NABILA is thrilled to return to IIFA for the fourth time, styling and energising this star-studded event at the magical Yas Island. With our backstage powered by ZERO Makeup – a brainchild of NABILA that is specially designed for brown skin and associated with IIFA since its inception – we are fully prepared for this exciting journey.”
Shah Rukh Khan shared his thoughts about hosting the 24th edition of the IIFA Festival, saying, “IIFA is a celebration of Indian cinema that resonates across the globe and being a part of its journey over the years has been amazing. I look forward to bringing the energy, passion, and grandeur of IIFA to life once again, as we gear up for an unforgettable celebration of Indian cinema this September!”
Karan Johar, while announcing his return to host the grand 24th edition of the IIFA Festival, shared his excitement and deep personal connection with IIFA, saying, “For more than two decades, IIFA has been a defining part of my journey. My father, with his extensive industry experience and vision, was a significant member of IIFA’s advisory board in its early years, contributing to its mission of celebrating Indian cinema. His association with IIFA was a source of immense pride, further cementing our family’s deep connection with the Indian film industry and its international outreach. It’s an absolute honour to reignite the magic on the iconic IIFA stage for an unprecedented third showcase, alongside my dear friend Shah Rukh Khan. Get ready for an unforgettable experience – we’re about to light up Yas Island like never before!”
Vicky Kaushal shared his excitement about co-hosting and performing at the 24th edition of the IIFA Festival, saying, “IIFA has been an important part in my journey, a remarkable celebration of cinematic excellence, and a gathering of the brightest talent and visionaries in Indian cinema. Every time I step onto the IIFA stage, it’s pure magic. Returning to IIFA at the breath-taking Yas Island – a place where entertainment knows no limits – is an experience I’ve eagerly anticipated. I will try this time too to ignite the stage with fresh energy and create unforgettable memories with the amazing IIFA family. The anticipation, the fans, and the celebration of cinema make it truly special. This year is set to be one for the history books!”
Rekha shares her excitement about being part of the IIFA journey and her upcoming performance at the world’s biggest celebration of Indian cinema, IIFA Awards, saying, “IIFA holds a special place in my heart, representing not just a celebration of Indian cinema but a vibrant fusion of art, culture, and love on a global stage. It feels like home – a beautiful showcase where the magic of Indian cinema truly comes alive, and I’ve had the privilege of experiencing that magic first-hand over the years. Being part of this iconic festival once again is a profound honour, and I am thrilled to contribute to the legacy of IIFA. The energy, warmth, and passion of the audience make it an unparalleled experience. I look forward to celebrating our cinema at Yas Island and creating more cherished memories with all of you at the 24th edition of IIFA. The incredible fans and the IIFA family make this journey truly unforgettable.”
Shahid Kapoor shared his excitement about performing at the 24th edition of the IIFA Festival, saying, “IIFA has always been an electrifying journey for me, and every time I step onto that iconic global stage, the magic is undeniable! Performing at Yas Island, Abu Dhabi, the ultimate global destination for entertainment and leisure, is going to be nothing short of unforgettable. I’m ready to deliver something extraordinary for the fans. IIFA has given me some of my most cherished moments in Indian cinema, and I’m beyond thrilled to be part of this legendary celebration once again. Get ready for a spectacular night brimming with energy, emotion, and the pure magic of cinema!”
Sharing her excitement on performing at IIFA’s grand stage, Kriti Sanon said, “IIFA has always been close to my heart, and every year, it feels like a homecoming. There’s something incredibly special about the way IIFA brings together the entire film fraternity, not just to honour the best in cinema, but to celebrate the passion and creativity that drive us all. Being back at Yas Island, with its stunning backdrop, adds an extra layer of excitement! I can’t wait to feel the energy, soak in the glamour, and, most importantly, share unforgettable moments with the fans who make it all worthwhile. It’s going to be a magical experience, and I’m looking forward to my performance and beyond thrilled to be a part of IIFA’s 24th edition.”
Siddhant Chaturvedi, who won the Best Supporting Actor award at the IIFA Awards 2020 for his portrayal of MC Sher in Gully Boy, shared his excitement about hosting IIFA Rocks at the 24th Edition of the IIFA Awards. He said, “I’m absolutely thrilled to be hosting IIFA Rocks at the world’s biggest celebration of Indian cinema, the International Indian Film Academy Awards, a stage that holds a special place in my heart. Winning the Best Supporting Actor award here in 2020 for MC Sher was a pivotal moment in my career, and returning now as an IIFA Rocks host feels like coming full circle. I’m eager to bring electrifying energy and passion to the IIFA stage, and I can’t wait to share this incredible experience with the amazing global IIFA family once again.”
Abhishek Banerjee expressed his excitement about hosting IIFA Rocks, saying, “My IIFA journey has been nothing short of extraordinary. As an actor and casting director, being part of this spectacular showcase of stardom at the grand celebration of Indian cinema is deeply rewarding. IIFA doesn’t just honour the artistry of Indian cinema; it creates a truly special and magical experience by bringing the entire industry together. I’m super excited to join the IIFA family as I host IIFA Rocks, thrilled to be a part of the IIFA legacy, where the journey is as enriching as the destination. See you at Yas Island!”
IIFA Utsavam 2024 Telugu host Rana Daggubati said, “My journey with IIFA goes way back, and IIFA Utsavam is indeed a true celebration of South Indian cinema. I’m thrilled to be a part of it and feel immensely privileged to host the IIFA Utsavam Telugu Cinema Awards. Come join us and be a part of this grand celebration.”
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