The Indian Premier League (IPL) suffered another setback in 2025, with its brand value plunging by 20% amid regional geopolitical tensions and the exit of several star cricketers, Indian media reported on Friday.
According to the Times of India, the league’s overall brand value dropped from $12 billion to $9.6 billion. Mumbai Indians’ value fell by 9% to $108 million, while Royal Challengers Bangalore recorded a 10% decline. Chennai Super Kings saw a 24% decrease, Sunrisers Hyderabad’s value fell by 34%, and Rajasthan Royals experienced the steepest drop at 35%.
The decline follows the departure of three high-profile overseas players from IPL 2026 — South Africa’s Faf du Plessis, England’s Moeen Ali, and Australia’s Glenn Maxwell — with two of them announcing participation in the Pakistan Super League (PSL).
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Du Plessis called leaving the IPL a “big decision”, expressing gratitude to teammates, coaches, and staff from his 14-year stint. He said he was ready for a “new challenge” as he confirmed his participation in the upcoming PSL season.
Moeen, who previously represented Multan Sultans in the 2020 and 2021 PSL editions, voiced his excitement about returning to the league. He noted that the PSL has, since its launch in 2016, “earned a reputation for top-level T20 cricket” with competitive matches and a strong talent pool.
