SAN FRANCISCO: Minor League Cricket (MiLC) has announced that Laxmi — one of America’s leading South Asian food brands — has joined as an official partner for the most extensive nationwide T20 championship in American cricket that is heading into its third season this summer.
Twenty-six teams will again participate in the competition that will take place across August and September, with almost 150 games scheduled to take place leading up to the championship finals.
Laxmi’s partnership builds on their support of the competition’s second season in 2022, partnering with MiLC’s Silicon Valley Strikers as the brand celebrated its 50th anniversary of providing authentic South Asian cooking ingredients in the United States.
Laxmi is now extending its relationship league-wide for the 2023 season, which will feature 500 players in games held nationwide across 20 cities, the largest cricket competition in the United States.
“We are thrilled to partner with Minor League Cricket and extend the relationship following last summer’s support of the Silicon Valley Strikers,” said Neil Soni (President – House of Spices) and Amrapali Soni (COO – House of Spices).
“We have been proud to serve the South Asian community across America for over 50 years, becoming the nation’s most loved South Asian brand, and we know that cricket is a wonderful way to connect with our customers through a sport so many of them follow with passion.”
The Sunoco Minor League Cricket Championship features the strongest cricketers across the country with each team roster including a selection of marquee professional players and a required number of U21 and U19 players to support the development of emerging talent for the United States national teams.
The third season of MiLC will follow the inaugural Major League Cricket (MLC) season, to be held from July 13-30, with dozens of players taking part in MLC to go on to take part in MiLC.
“The Minor League Cricket Championship has firmly established itself as the key pathway for players to Major League Cricket and the USA national team,” said Zubin Surkari, Tournament Director, Minor League Cricket. “The support from Laxmi for MiLC’s third season will further accelerate the growth of cricket in more than 20 cities across the country.”
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