LLC Masters registers overall reach of 1.48 billion

NEW DELHI: Legends League Cricket (LLC) has announced that the recently concluded second edition of the LLC Masters held in Doha, Qatar, witnessed a new milestone in its journey by registering a global digital footprint of 1.48 billion.

The league, which was bringing cricket back to Qatar after three decades, saw an overall jump of 50 percent in fan reach as compared to the previous edition in Oman wherein the tournament had registered a footprint of 703 million.

Further, adding to the cricket frenzy, more than 75 percent of the footprint is from South Asia including India, which has the largest cricket fan-base in the World.

As per the BARC data, the average TV rating (TVR) for the matches has seen at least 15 percent higher ratings and viewership than any other international T20 league (other than Indian Premier League) being watched in India throughout the year. To top that, a cumulative viewership of about 100 million fans in India on TV and digital in just 8 matches.

Ravi Shastri, Commissioner of LLC, said: “The recently concluded season has clearly established Legends League Cricket as a sought-after event amongst the cricket fans. We have created a completely new category with Legends League Cricket in the form of LLC Masters and are happy that we have been able to position ourselves as a logical extension to active cricket as 2nd innings for Legends. With top names headlining our league, we have already in some capacity or the other surpassed various other T20 leagues around the world outside of IPL. We are all geared up for season 3 of the tournament and looking forward to entertaining the fans across the world.”

With 14 broadcast partners, Legends League Cricket ensured 280 million fans watched the matches live across the world, through various OTT and broadcast platforms like Disney+ Hotstar, Star Sports, FanCode in India and BT Sports, Etisalat, Kayo Sports, ESPN, Fox Cricket among other global partners.

Raman Raheja, CEO of Legends League Cricket, added: “We had a massive response from fans as we had co-produced the season with Star Sports with the live feed in 5 languages –English, Hindi, Tamil, Telugu and Kannada. Even the other aspects of fan engagement around the league have increased manifold as we saw massive engagement via gaming platforms globally. This is a very good sign for us and we shall be building on this in the future.”

With a global digital reach of about 1.48 billion, LLC Masters was also trending in many cricket-loving nations. This includes about 985 million reach through various social media platforms. Seeing the cricketing greats enjoy and having them together in Qatar also ensured more than 528 million social media interactions in the span of the tournament.