UAE: H.E. Hussain Muhammad, Consul General of Pakistan in Dubai, along with Mr. Ali Zeb Khan, Trade & Investment Counsellor, inaugurated the Pakistan Pavilion at ISM Middle East 2025, held from 15–17 September at the Dubai World Trade Centre.
Two firms are participating under the umbrella of the Trade Development Authority of Pakistan (TDAP), while 17 other Pakistani companies are showcasing their products independently. Exhibitors from Pakistan are presenting a wide range of premium confectionery, baked and frozen products, biscuits, cakes, chocolates, candies, chips, and snacks.
Speaking at the opening, H.E. Hussain Muhammad said Pakistan’s participation reflected the country’s growing strength in the global confectionery and snack industry. “The presence of Pakistani firms at this premier platform highlights the quality, diversity, and competitiveness of our products, while strengthening trade linkages with the UAE, the wider Middle East, and beyond. Such engagements will open new avenues for Pakistani exporters in international markets,” he added.
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Mr. Ali Zeb underlined the importance of the exhibition, noting that ISM Middle East—the region’s largest confectionery and snacks trade fair—provides Pakistani companies with access to global markets and opportunities for new business collaborations.
