Pakistan’s scenic beauty can be turned into a great opportunity: PM

ISLAMABAD: Prime Minister Shehbaz Sharif on Friday said that being rich with immense scenic beauty, particularly the Northern Areas, Pakistan can turn these resources into a great opportunity.

The prime minister said this while addressing the launching ceremony of the ‘Salam Pakistan’ brand and e-portal that would help promote tourism and guide tourists from across the world.

Shehbaz Sharif said Pakistan is a great place for promoting tourism and cultural heritage.

He instructed his Advisor on Tourism Aoun Chaudhry to put in maximum efforts to promote tourism, though the government was about to complete its term very soon.

Prime Minister Shehbaz instructed the advisors as well as the government officers not to interact merely with their counterparts but also those from other countries which have excelled in tourism, cultural heritage and other fields, the official news agency reported.

“Allah Almighty has blessed our country with great natural resources of scenic beauty all over Northern Areas that can be converted into a great opportunity,” he remarked.

Minister of Cultural Heritage, Tourism and Handicrafts of Iran Sayyed Ezzatullah Zarghami and Ambassador of Iran Reza Amiri Moghaddam and diplomats from various countries also attended the ceremony.

The portal contains information about the top 20 tourist destinations of Pakistan including K2, Gwadar, Ziarat Valley, Uch Sharif, Deosai National Park, Kalash Valley, Takht Bhai, Hingol National Park, Shandur Pass, Kambhar Lake, Fairy Meadows, Ratti Gali, Lahore Fort, Makli Graveyard, Derawar Fort, Rohtas Fort, Kumrat Valley, Hunza Valley and Mohenjo-Daro.

It guides the tourists regarding beaches and waterfalls, nature and landscape, festivals, spiritual tourism and eco-tourism.