HONG KONG: PCCW Limited and CANAL+ Group jointly announced on Wednesday the formation of a strategic partnership to accelerate the growth of Viu, a leading pan-regional OTT video service with presence across Asia, the Middle East, and South Africa.
As a result of the transaction, CANAL+ will become a significant minority shareholder in Viu through a staggered investment of US$300 million, which includes an initial investment of US$200 million resulting in CANAL+ holding a 26.1 percent stake in Viu. In addition to the $300 million, a further investment, at CANAL+ option, could result in an increase of CANAL+’s stake in Viu to 51 percent.
Partnering with CANAL+ as an important strategic investor is a recognition of Viu’s leading position in the video streaming markets spanning Asia, the Middle East and South Africa and the significant growth opportunities ahead. With over 66 million monthly active users (MAU) and 12 million paid subscribers, Viu has been consistently ranked as the top video streaming platform in terms of MAU and second in terms of subscribers and streaming minutes amongst both global and regional players in Southeast Asia.
Having established a robust dual model of Advertising Video on Demand (AVOD) and Subscription Video on Demand (SVOD), Viu offers premium regional and local content including series and lifestyle programming in different genres from top content providers with language localisation, as well as premium original productions under the brand “Viu Original”. Apart from a strong offering of Korean content, Viu Originals produced in Thailand, Indonesia, Malaysia and other Viu markets have ranked amongst the top in their respective markets. In 2022, Viu recorded over US$250 million in revenue, representing a growth of 36 percent year over year.
This new strategic partnership will enable the further growth of Viu, leveraging the global strength and expertise of CANAL+ through various initiatives including collaboration on premium productions and content creation, expansion of global market reach for Viu, and continual user experience improvement. The partnership will allow CANAL+ to take a major step in developing Asia as its next growth engine.
Maxime Saada, CANAL+ Group CEO, said, “I am extremely happy to announce this partnership with PCCW. CANAL+ already has leading market positions in Europe and Africa. We are now looking forward to developing Asia as an additional growth engine for the group. Our investment in Viu is a major step towards achieving this goal. Viu is already a business with scale, with its hybrid AVOD and SVOD business model and focus on local content, it has all the ingredients to deliver superior growth and continue to be a leading service in the region and beyond.”
Susanna Hui, PCCW Acting Group Managing Director and Group Chief Financial Officer, said, “We are very pleased to embark on a partnership with CANAL+ to take Viu to the next level with the prospect of global synergies coming from both CANAL+ and PCCW. With Viu having established its leadership as a pan-regional streaming service, we believe this is the right time to introduce a strategic partner into the business that would see us furthering our global expansion and growth by unleashing the potential of the Viu business at scale and to create further value for our shareholders.”
Jacques du Puy, CANAL+ International CEO, said, “I am impressed with what the Viu team has been able to achieve so far. We are now looking forward to supporting Viu’s rapid growth over the coming years, including through synergies with our existing operations in Vietnam and Myanmar as well as in Africa and the Middle East.”
Janice Lee, Viu CEO and PCCW Media Managing Director, said, “When we launched Viu, we had set our sights on creating and transforming our media business into an international play by tapping into larger addressable markets in Southeast Asia, the Middle East, and South Africa. Having created a robust streaming business, we are excited to have the addition of CANAL+ as a strategic investor to further accelerate growth by drawing on CANAL+’s global strength in premium productions, content creation and distribution expertise. We look forward to the next phase of our business with the combined strengths of PCCW and CANAL+ behind Viu.”
PCCW was advised by Jefferies as financial advisors and Slaughter & May as legal advisors. CANAL+ Group was advised by Goldman Sachs and Ernst & Young as financial advisors and Herbert Smith Freehills as legal advisor.
