– All six uniquely artist-designed cars sell out in less than a week of their launch – with the first-ever NFT embedded within the glove compartment of each car
– First ever co-branded rolls-Royce car in the history of the company, finalized from the rolls-Royce production site at Goodwood UK, with Jafri’s heart logo along the coach line of each car
– Each motoring masterpiece features a unique hand-painted Sacha Jafri gallery, inspired by one of the five elements: earth, water, fire, wind, and air, with Jafri’s ‘Humanity’ being the ‘Sixth Element
– Jafari’s NFTs, embedded within each car, will donate 100% of the resale royalties to the chosen charities in perpetuity, aiming to raise millions of dollars over the next five years and beyond
Dubai: Sacha Jafri, one of the world’s leading artists, has partnered with Rolls-Royce Motor cars to create the first ever co-branded artist-series Rolls-Royce collection in history.
Each of the Six Rolls-Royce Phantom Series II cars in Jafri’s ‘The Six Elements’ collection, a one-of-one motoring masterpiece of Artist & Designer, Jafri & Goodwood, features a uniquely hand-painted Sacha Jafri Gallery, inspired by one of the five elements: Earth, Water, Fire, Wind, and Air, with Jafri’s ‘Humanity’ as the ‘Sixth Element.’
In a list of firsts, for both Rolls-Royce and the world, each of Jafri’s ‘The Six Elements’ cars features a one-of-a-kind Artist-NFT embedded within the glove compartment. The first ever Co-Branded Rolls-Royce Car in the history of the company has been finalized from the Rolls-Royce production site at Goodwood England, with ‘Sacha Jafri X Rolls-Royce’ and Jafri’s ‘Heart-Logo’ along the coach line of each of the ‘Six-Elements’ cars in this unprecedented series.
As the first ever artist-designed Rolls-Royce Series, Jafri’s ‘Six-Elements Collection’ also features never before seen exterior paint colours, interior detailing, hand-painted ‘Gallery’ dash-boards, bespoke coachline logo, treadplates, disk wheels, viewable QR Codes, flythrough NFT films, and the first ever bespoke created Artist-Designed ‘Spirit of Ecstasy’ rising up from the front of each car, with rotating six-elements base.
With this ground-breaking project at the beginning of its Charitable Journey and hailed as ‘The Car that keeps on Giving’, these NFT’s will uniquely donate 100% of the re-sale Royalties (built within the smart-contract on the blockchain) to the chosen charities in perpetuity, aiming to raise 10’s of millions of dollars over the next five years and beyond. Within just FIVE DAYS of the official announcement of Rolls-Royce’s Phantom ‘The Six Elements’ by Sacha Jafri, all six one-of-one Rolls-Royce Phantom Series II motor cars have found exceptional homes.
Full allocation of these utterly unique Phantom motor cars donates over $1 million for charity, as the beginning of the project’s CHARITABLE JOURNEY. The chosen charities focus on the four main concerns of our world: Education, Health, Sustainability, and Equality. (Bait El Baraka, Surgeons For Little Lives, The Beekeepers Foundation, & Harmony House)
The Rolls-Royce Phantom ‘The Six Elements’ series features a unique digital element embedded within each of the six cars, with the launch of “The Rolls-Royce That Keeps on Giving” NFT initiative. Jafri’s six 1of1, one-off Artist-NFTs are linked to each of the six Phantoms, however, the owners can sell their NFT separately if they choose to do so. With every trade of the NFT a royalty will be paid into a digital wallet dedicated to charity and with this “The Rolls-Royce that keeps on giving” comes alive. In addition, a QR code will be uniquely embedded within the glove compartment of each Jafri Phantom Series II, enabling each of the six owners to view their NFT whilst seated in their car.
The official global unveiling of this unprecedented Rolls-Royce X Sacha Jafri collection was hosted by Torsten Muller-Otvos, the CEO of Rolls-Royce Motor Cars, with the artist Sacha Jafri. Also present was the selected Charities and the six buyers.
Quote from César Habib, Regional Director, Rolls-Royce Motor Cars Middle East & Africa
“I am delighted to announce the tremendous success of the ‘Six Elements’ as in under a week, all six Phantom motor cars have found exceptional homes. I am also so happy to be able to announce this project surpassing its initial target of donating over $1 million to charity at its first phase, seeing this collaboration come to life and break boundaries is nothing short of inspiring. It is even more exciting to know that this is just the start of the project’s charitable journey of ‘The Car that Keeps on Giving’.”
Quote from the Artist: Sacha Jafri
“Rolls-Royce is imbued with excellence, creativity and intention, and I am incredibly proud of the journey we have taken together, culminating in this first of its kind collaboration creating the Phantom ‘The Six Elements’ series.
Through my work I aim to combine the power of art with a stripped-back essence of expression, love, empathy, and intention, to inspire a more conscious and intention-filled Humanity, striving for a reconnected world; reunited by the common goal of a more hopeful, sympathetic, sustainable and synergetic future for our planet.
It has been an absolute honor working with the Rolls-Royce team, and their bespoke Designers from their Headquarters in Goodwood, to create such a unique project. A proud moment, to see my Heart-Logo along the coachline of each of the six cars in this stunning Rolls-Royce series; the first bespoke Artist-Created car series for Rolls-Royce, with Artist-Designed ‘Spirit of Ecstasy’ uniquely featuring my depicted six elements around its base, however I am most fulfilled by the immediate sell-out of this Collection, the elite group of Owners and Philanthropists now dedicated to our cause, and the creation of ‘The Car that Keeps on Giving’, forever raising money and awareness for the four main charitable concerns of our world. ”
Quote from: Torsten Muller-Otvos CEO of Rolls-Royce Motor Cars
“This unique series is the result of a deep, meaningful and genuine collaboration between our great marque and the artist, Sacha Jafri. Phantom is our pinnacle product and is designed to be a blank canvas, which can be transformed into a true work of art – this project, ‘The Six Elements by Sacha Jafri’, is an extraordinary example of exactly that. We are delighted to see these motoring masterpieces come to life, working with such an exciting and soulful artist/humanitarian as Jafri clearly is, resulting in the highest form of meaningful, expressive and artistic excellence with this first ever artist-created
Rolls-Royce Phantom Series II, with additional NFT included within the car. After a remarkable journey of collaboration, creativity and craftmanship, we are thrilled with the success of the entire project and the money already raised for charity in this early stage of the journey. I congratulate the team involved both in Goodwood and the Middle East for achieving this inspiring feat.”
