Dubai: In honor of Fair Trade Month, SAMBAZON®, the pioneering provider of Certified Organic and Fair-Trade Açaí berries, is highlighting its dedication to ethical sourcing and sustainability throughout the Middle East.
Fair Trade Month, celebrated globally every October, emphasizes the importance of fair wages, ethical working conditions, and environmental protection for farmers and workers. For SAMBAZON, these principles form the cornerstone of its business model. By adhering to Fair Trade standards, the company ensures that small-scale farmers in the Brazilian Amazon receive fair compensation, along with access to healthcare, education, and environmental conservation programs.
Ryan Black, CEO and co-founder, stated, “From the outset, we have worked hard to operate ethically, fairly, and sustainably. Every Açaí berry is a gift from the Amazon rainforest, and we have a duty to respect and protect the environment and the indigenous people living there.”
Fair Trade is not just a certification for SAMBAZON; it is a commitment to improving the lives of thousands of Açaí family farmers. For nearly two decades, the company has reinvested a portion of its annual Açaí purchases back into grower communities through its Fair-Trade Fund, funding social needs like education by renovating and building schools. Additionally, with the support of loyal customers, SAMBAZON has contributed to building libraries, sports centers, and renovating healthcare facilities, enhancing literacy and healthcare access in these communities.
As a Fair Trade-certified company, SAMBAZON goes beyond delivering nutritious Açaí products; it actively fosters a sustainable supply chain that respects both the planet and the people reliant on it. The brand’s commitment to the triple bottom line—people, planet, and profit—lies at the heart of its operations.
To date, SAMBAZON has invested $970,776 USD into Açaí grower communities in the Amazon Rainforest, enhancing quality of life through fair wages and social programs. The certification not only upholds high standards for ethical sourcing but also aids in the conservation of the Amazon, one of the world’s most vital ecosystems.
SAMBAZON encourages consumers in the Middle East to consider the impact of their purchasing decisions on both the environment and global communities. By choosing Fair Trade-certified products, they can significantly improve the lives of those who cultivate and harvest their food.
Ryan Black added, “We believe that when you consume consciously, you create positive change. Fair Trade Month is a time to celebrate the people who grow our food and to remind consumers that their choices truly matter.”
