ABU DHABI: Get ready for an extraordinary evening as the legendary musical trio, Shankar-Ehsaan-Loy, takes the stage at Sobha Realty IIFA Rocks, co-presented by NEXA.
Celebrating their monumental 30-year journey in Indian cinema, this iconic trio is set to deliver a night brimming with electrifying performances, soul-stirring melodies, and unforgettable moments. Their legendary soundtracks have shaped Bollywood’s musical landscape, and this special event will honour their remarkable contributions with a dazzling blend of music and glamour.
Also read: IIFA Festival 2024 kicks off with official IIFA India press conference
Shankar-Ehsaan-Loy expressed their collective excitement, saying, “Embarking on our 30-year journey in Indian cinema, we are exhilarated to take centre stage at IIFA Rocks and celebrate a legacy of music that has resonated deeply with audiences. This landmark event embodies the vibrant fusion of music and cinema, creating an electrifying atmosphere that mirrors the passion and creativity that have defined our journey. IIFA Rocks is where the soul of Indian cinema and music come alive, making it the ideal stage for us to reflect on three decades of memories, growth, and the incredible support we’ve received. Join us for an unforgettable night of music, glamour, and shared celebration as we mark this monumental occasion and create unforgettable moments together!”
Also read: Siddhant Chaturvedi, Abhishek Banerjee to host IIFA Rocks
The much-anticipated IIFA Festival 2024 is set to light up Yas Island, Abu Dhabi, from September 27 to 29. The festival will culminate on Sunday, September 29, with SOBHA Realty IIFA Rocks, co-presented by NEXA – an exclusive, invitation-only event hosted with flair by the vibrant and talented duo Siddhant Chaturvedi and Abhishek Banerjee.
Mr Partho Banerjee, Senior Executive Officer Marketing & Sales, NEXA commented, “As the NEXA IIFA Awards return to Yas Island, Abu Dhabi this September, we reaffirm our commitment to our 8-year partnership. NEXA and IIFA symbolise the pursuit of innovation, challenging the status quo to create novel and inspiring experiences. By combining global design, sophisticated style, and innovative technology, NEXA crafts premium experiences that align perfectly with IIFA’s mission to build lifetime experiences and celebrate excellence in Indian cinema globally.”
Commenting on the association, Ravi Menon, Co-Chairman, Sobha Group, said; “The collaboration with IIFA is the perfect union of two iconic brands united by a passion for luxury, excellence, and unforgettable experiences. Just as IIFA has redefined cinematic grandeur globally, Sobha has set the benchmark in creating opulent living spaces that exemplify craftsmanship and design. As we enter our second year as title sponsor for IIFA Weekend, we celebrate a shared commitment to unparalleled quality and sophistication. Our brand narrative – ‘the art of the detail’ – aligns seamlessly with IIFA’s meticulous approach to cinematic excellence. Together, we look forward to an extraordinary journey towards the Silver Jubilee of IIFA in 2025, beginning with this year’s exceptional event at Yas Island, Abu Dhabi.”
The grand finale of IIFA Rocks promises an exhilarating blend of music, glamour, and star power, uniting the industry’s top talents in a dazzling celebration. This spectacular showcase will create unforgettable moments and honour the artistry and innovation that shape Indian cinema. The event will pay tribute to the trailblazers of the industry and highlight the technical brilliance behind the scenes, serving as the perfect conclusion to the IIFA extravaganza at the stunning Yas Island, Abu Dhabi.
