Dubai: In the United Arab Emirates, the weeks leading up to Ramadan are increasingly defined by calm preparation and careful planning, as families adjust routines and organise their homes to welcome the holy month with a sense of readiness.
Rather than relying on last-minute purchases, many households now prefer to plan ahead, focusing on practical and meaningful choices that support daily life during Ramadan and Eid. This pre-Ramadan period — referred to by AliExpress as “Golden Days” — has become a time for thoughtful decision-making that balances value, usefulness and intention.
According to a recent study conducted by YouGov and commissioned by AliExpress, nearly a quarter of UAE shoppers begin festive shopping well in advance, while many others spread purchases gradually throughout the year. The findings highlight a growing desire among residents to approach Ramadan feeling financially prepared and mentally at ease.
Thoughtful Gifting Takes Priority
In the UAE, gifting ahead of Ramadan remains closely linked to appreciation and strengthening family bonds. The survey indicates that mothers are the top gifting priority for 62% of respondents, followed by spouses or partners at 56%, underscoring the importance of recognising those central to family life.
Clothing and footwear lead gifting preferences at 44%, reflecting demand for practical, wearable items that can be enjoyed during Ramadan and beyond. Jewellery and watches also remain popular choices, valued for their lasting significance and suitability for special occasions.
Technology continues to feature prominently, with phones, accessories and small tech upgrades frequently selected as gifts that enhance connectivity and daily convenience — particularly important during a month when schedules shift and evenings become more active.
Homes Prepared for Gathering and Reflection
As Ramadan approaches, homes across the UAE transform into spaces for reflection, gathering and shared meals. Preparation trends show a focus on subtle, purposeful upgrades rather than excess.
Seasonal décor such as lanterns, crescent and star ornaments, and understated table accents help create a festive atmosphere. Hosting essentials, including serving trays and storage organisers, enable families to welcome guests comfortably while reducing preparation stress.
Many households also invest in practical improvements, from kitchen storage solutions to soft lighting that enhances the calm ambience of Ramadan evenings. The trend reflects a broader move toward intentional living, where purchases serve a clear purpose.
Gradual, Convenient Shopping
With nearly three in ten UAE consumers shopping online several times a week, digital platforms have become integral to seasonal preparation. AliExpress offers a wide range of products across fashion, home décor, gifting and technology at accessible price points, allowing families to browse and plan at their own pace.
Officials note that such platforms align with modern shopping habits, offering convenience, variety and value — key factors for households seeking an organised and stress-free transition into Ramadan.
As the “Golden Days” unfold, preparation is increasingly viewed as a quiet act of care — enabling families to focus on reflection, togetherness and generosity, the core values of the holy month.
