Wizarding World invites guests to explore and discover magic

DUBAI: Harry Potter™ fans in Dubai and beyond will have a magical opportunity to experience the Wizarding World Shop by Fandom at Mall of the Emirates from February 10.

Activities for the Wizarding World fans of all ages will be offered during the opening event, including the chance to win prizes, take part in contests, play games, and take advantage of numerous must-do photo opportunities.

The store will open its doors to all guests for the first time at 4pm on February 10. The 1,500sqft barrier-free store will offer a wide range of official licensed products inspired by the Wizarding World including clothes, toys, souvenirs, sweet treats, and notebooks from some of the most famous brands such as LEGO®, Spin Master, Mattel, Funko and more.

Visitors of the Mall of the Emirates will be able to celebrate the magical world through a range of Harry Potter inspired photo opportunities and product demonstrations. They can choose their wands from The Noble Collection, try on the Hogwarts robes from Rubie’s and taste a chocolate frog from Jelly Belly and, of course, take a picture with a trolley on Platform nine and three quarters.

A special highlight: While supplies last, all fans who come to the opening in a Wizarding World costume will receive a special ‘magical’ goodie from the Wizarding World by Fandom.

The store will be open daily from 4pm and until February 3, 2024.

Fandom is a leading pop culture destination managed and operated by Monkey Distribution.

In the years since Harry Potter was whisked from King’s Cross Station onto Platform nine and three quarters, his incredible adventures have left a unique and lasting mark on popular culture based on the original stories by J.K. Rowling.

Eight blockbuster Harry Potter films have brought the magical stories to life and today, the Wizarding World is recognized as one of the world’s best-loved franchises.

Representing a vast interconnected universe, it also includes three epic Fantastic Beasts films, Harry Potter and the Cursed Child — the multi-award-winning stage-play, state-of-the-art video and mobile games from Portkey Games, innovative consumer products, thrilling live entertainment (including four theme park lands) and insightful exhibitions.

This expanding portfolio of Warner Bros. owned Wizarding World experiences also includes Harry Potter New York, the iconic flagship store, Warner Bros. Studio Tour London — The Making of Harry Potter, Warner Bros. Studio Tour Tokyo, and the Platform 9 3⁄4 retail shops.

The Wizarding World continues to evolve to provide Harry Potter fans with fresh and exciting ways to engage. For the worldwide fan community, and for generations to come, it welcomes everyone in to explore and discover the magic for themselves.

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world.

WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more.

With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.