ABU DHABI: Al Masaood Automobiles, the authorised distributor for INFINITI in Abu Dhabi, Al Ain and the Al Dhafra Region, has announced the renewal of its partnership with Viya, reinforcing the company’s long-standing association with golf and its continued support for premium sporting platforms in the UAE.
The renewed collaboration builds on Al Masaood Automobiles’ history of engagement with Abu Dhabi’s sporting community through the INFINITI brand, which has maintained strong links with performance-driven sports and luxury experiences.
The partnership also reflects Abu Dhabi’s growing profile as a destination that brings together local, regional and international communities through world-class sporting facilities, events and leisure experiences.
Viya manages several of the capital’s leading golf venues, including Yas Links Abu Dhabi, Yas Acres Golf & Country Club and Saadiyat Beach Golf Club.
The venues host a wide range of golfing activities, catering to amateur players, social members and professional competitors participating in regional and international tournaments.
As part of the agreement, Al Masaood Automobiles will maintain a visible presence across Viya’s golf club venues through dedicated INFINITI vehicle displays, allowing members, visitors and event participants to explore the brand’s latest range firsthand.
The company will also provide logistical support by supplying vehicles to assist with the transportation of players, guests and operational teams during tournaments and events.
Speaking on the occasion, Irfan Tansel, Chief Executive Officer of Al Masaood Automobiles, said golf had become an important part of Abu Dhabi’s sporting identity as interest in the game continued to grow across the UAE.
“Our partnership with Viya is a natural extension of that commitment, contributing to a club that sits at the heart of the capital’s golfing community and helping to sustain the kind of premium sporting experiences that Abu Dhabi has become known for,” he said.
Tansel added that the company remained committed to supporting initiatives that promote active lifestyles, community engagement and premium leisure experiences through sport.
Zohaib Haider, Head of Event Sales and Strategic Partnerships at Viya, said the organisation aimed to create an environment where sport, hospitality, lifestyle and community seamlessly come together.
“Our continued partnership with Al Masaood Automobiles and INFINITI is built on a shared commitment to excellence, innovation, and delivering elevated experiences across every touchpoint,” he said.
Haider added that the collaboration would further enhance the experience for members, guests and tournament participants while contributing to the continued development of Abu Dhabi’s golfing landscape.
