DUBAI: More than 1.1 million students across the United Arab Emirates are preparing to return to classrooms on August 31, as families get ready for a new academic year increasingly shaped by innovation, digital learning and future-ready skills.
The new academic year coincides with the UAE’s updated educational framework, which introduces artificial intelligence and technology as subjects across educational stages while strengthening the country’s focus on innovation, inclusivity and future-focused learning.
To support families preparing for the academic year, AliExpress has launched its Back-to-School Sale, running from August 17 to 26, featuring technology, home, automotive and everyday products from a wide selection of global brands.
Back-to-school shopping evolves
Back-to-school preparations are no longer limited to notebooks, backpacks and traditional classroom supplies. Families across the UAE are increasingly upgrading study spaces, investing in technology, organising their homes and preparing for the return of school and work routines.
According to AliExpress, demand is increasingly focused on products that support learning, organisation and everyday life. Key categories include mini PCs, charging accessories, study-space organisation solutions, connected devices, automotive upgrades and sportswear.
“Back-to-school is one of the most important preparation periods of the year for families across the UAE,” said Jim Liu, General Manager for the Middle Eastern markets at AliExpress.
“They’re investing in technology, home essentials, and everyday products that help simplify busy routines and support learning throughout the year. We’re seeing growing demand for recognised brands and practical solutions that help people start the new academic year with confidence,” he added.
Making the UAE future-ready
As schools across the UAE place greater emphasis on innovation, artificial intelligence literacy and future-ready skills, families are also increasingly investing in technology that can support learning both inside and outside the classroom.
Through its Back-to-School Sale, AliExpress is offering products including tablets, tech hubs and connected devices designed to help students create productive learning environments at home and at school.
Global brands through AliExpress Brand+
As consumers become more selective about their purchases, product quality, performance and brand reputation are playing an increasingly important role in seasonal shopping.
Through AliExpress Brand+, shoppers can access products from recognised brands including ASICS, Realme, eufy and HiBREW, alongside thousands of other brands across technology, home, lifestyle, sports and mobility categories.
The Brand+ offering is aimed at consumers who prioritise quality, performance and recognised brands rather than focusing solely on price, helping shoppers make purchases suited to their needs.
A smarter start to the season
As the UAE enters a new academic year shaped by innovation, technology and future-ready learning, AliExpress is offering shoppers technology, home organisation solutions, mobility essentials and everyday products aimed at supporting modern school, work and household routines.
The AliExpress Back-to-School Sale will run from August 17 to 26, offering families an opportunity to prepare for the new academic year with products across learning, technology, home and lifestyle categories.
