This is not Rastah’s first collab with the Kapoors — Anil’s son Harshvardhan wore a piece from the brand for a Netflix project.
Bollywood actor Anil Kapoor wore Pakistani brand Rastah’s jacket in his latest release Jugjugg Jeeyo and we’re here for it!
There may be a lot of friction when it comes to relations with our next door neighbour but we love instances where all is set aside for a cross-border collab and it looks like Anil is all for it. Rastah co-founder Zain Ahmad tweeted about the “surprise” he woke up to on Saturday.
“Woke up today and was pleasantly surprised to see the legend Anil Kapoor in Rastah for his new film Jugjugg Jeeyo!”
— Zain Ahmad (@zainoo_95) June 25, 2022
The Mr India actor posted one of the film posters where he’s rocking the jacket.
This is not Ahmad’s first crossover with the Kapoors, he told Images earlier about his collab with Anil’s son, Harshvardhan, saying they have known each other digitally for a year or two now. “He got in touch with me through a mutual friend. I sent him some clothes, he loved them and ever since then, we’ve been sharing pieces from whatever collection we put out with Harsh.
“Recently, he was wearing a piece that I’d actually given to him a year and a half ago — he wore it with his dad for a photo shoot for his next Netflix project and that garnered a lot of attention,” he said, adding that Harshvardhan has a tonne of Rastah pieces. “We have a very good relationship, he’s very nice and he really, really believes in the brand. He [also] just loves the idea that Pakistan and India can come together despite all these political differences.”
The designer was recently featured in Forbes’ 30 under 30 list for his work. “It gives so much international recognition, especially being based in Pakistan where the rest of the world doesn’t really give us the attention that I think we deserve.”
He said he started Rastah because he noticed an immense lack of representation globally for Pakistani fashion. “I wanted to create something that could allow us to tell our own stories,” he explained. “I think it’s very important for Pakistanis and South Asians to have ownership of their own narrative and be able to tell their stories.”