DUBAI: CME, a premium technology consulting firm, has announced a strategic partnership with the ENTERTAINER business, a leading global loyalty and rewards solutions provider in the GCC, to empower its behavioural change sustainability platform, INGO.
This groundbreaking collaboration seeks to introduce a wealth of lifestyle offers from across the GCC directly to the INGO platform, thereby revolutionising the way individuals engage with their health and the environment.
By joining forces, CME and the ENTERTAINER business aim to achieve a tangible impact, making healthy and eco-friendly living more accessible and enjoyable for individuals across the GCC region. The partnership is designed to enable INGO to provide its users with direct access to a wide array of enticing offers on the said platform, to promote and encourage better daily choices.
Wissam Youssef, CEO of CME, commented, “Our partnership with the ENTERTAINER business aligns perfectly with our mission to leverage technology for impactful solutions. Combining the sustainability-focused benefits of INGO with the money-saving advantages of the ENTERTAINER enhances the value proposition for INGO members and extends our 
impact in the long term. This venture is a game-changer for the sustainability sector in the GCC, as it empowers individuals to prioritise their own well-being and the environment while enjoying exclusive benefits and incentives.”
As INGO users achieve their personalised health goals or engage in eco-friendly actions, they will be able to unlock a world of exclusive offers made accessible through the INGO rewards system. This pioneering approach provides individuals with an unparalleled experience, seamlessly intertwining sustainability and wellness with tangible rewards and savings, fostering a lasting behavioural change in a distinct and engaging manner.
Julian Morbidelli, Director of B2B – KSA and Egypt at the ENTERTAINER business, said, “This is a fully integrated marketplace and an earn-and-burn collaboration with CME that positions INGO as a revolutionary ecosystem with healthier habits and eco-conscious choices. The unique concept of incentivising INGO members to adopt and maintain more sustainable lifestyles with exclusive rewards across the GCC is not only innovative but also an effective way of facilitating engagement in the sustainability sector.”
Mahmoud Taymour, General Manager – KSA & Egypt at the ENTERTAINER business, stated, “Through this strategic partnership, our goal is to promote sustainability, support the UN’s Sustainable Development Goals (SDGs), and provide innovative, tailored solutions that benefit our society and the environment. We are fully committed to uncovering more opportunities for a greener and more sustainable future.”
The strategic partnership between CME and the ENTERTAINER business is poised to revolutionise the sustainability and development landscape in the GCC. By synergising their expertise and resources, both organisations are committed to inspiring individuals to adopt more sustainable lifestyles, empowering companies to create innovative employee engagement initiatives, and encouraging governments to promote healthier and greener citizen engagement.
