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Nissan Altima’s latest model registers record sales in Abu Dhabi

ABU DHABI: Al Masaood Automobiles — the exclusive distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region — announced record sales for the new Nissan Altima, with the latest model showing nearly a 130 percent increase in sales as compared to the same period last year in Abu Dhabi, despite being only available since late March.

“The bold new look, spacious interior with luxurious touches, and the latest in connectivity technologies offered in the new Nissan Altima all have appeared to appeal to customers,” said Bachir Gemayel, Sales & Marketing Director at Al Masaood Automobiles. “Families and individuals alike have flocked to Al Masaood Automobiles showrooms across the capital for the Altima since launching in the last week of March, which implies, that the new car was definitely designed with customers at the heart.”

“We’ve also noticed that the average age of the Nissan Altima customers is dropping as compared to last year, which further underscores the model as a car for all generations, and one that will continue on its legacy for years to come,” continued Gemayel.

The new Nissan Altima combines elevated design with advanced technology for a truly captivating experience. Advanced features such as the 7.0-inch Advanced Drive-Assist Display, NASA-inspired Zero Gravity seats, and 8-way power adjustable driver’s seat enhance convenience and connectivity. Cutting-edge technology includes a 12.3-inch HD colour display, wireless Apple CarPlay and Android Auto compatibility, and a range of audio and infotainment options, including a Bose Premium Audio system. Safety features are prioritised with the inclusion of Nissan’s ProPILOT system, offering advanced driver assistance capabilities. With all these defining features, the new Nissan Altima has set a new benchmark for performance, comfort, technology, and safety within its segment.

“Coincidently, the success of the new Altima in Abu Dhabi comes on the pearl anniversary of the car’s debut in 1992,” added Gemayel. “Thirty years and six generations later, the Altima is considered one of Nissan’s bestselling models, and as we witnessed now, the car’s legacy and refinement is still a crowd pleaser.”

Customers of the new Nissan Altima also have the extended benefit of Al Masaood Automobile’s award-winning customer-centric aftersales service, recognised earlier this month with the esteemed Sheikh Khalifa Excellence Award.

Test drives for the new Nissan Altima are available at Al Masaood Automobiles showrooms in Abu Dhabi, Al Ain, and the Western regions. All Nissan cars sold by Al Masaood Automobiles, including the new Nissan Altima, come with an extended exclusive 7-year warranty, offered for the first time by the company.

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