Abu Dhabi’s The Galleria Al Maryah Island has introduced a new football-themed activation titled “Kick to Win” as part of its Eid Al Adha celebrations, running from May 27 to June 7.
Following a successful Eid campaign, the mall is bringing an interactive experience that combines shopping, entertainment and sport-inspired challenges designed to engage visitors during the festive season.
The activation is set up at Central Kitchens, where shoppers can participate in a football-style game by taking shots at colour-coded targets to win prizes in the form of The Galleria Gift Cards.
Under the rules of the campaign, customers spending AED 500 receive three attempts, while those spending AED 1,500 are given six kicks, increasing their chances of winning rewards.
Participants present their receipts at the activation counter before stepping onto the pitch, where each successful shot corresponds to a prize box, turning the experience into a competitive and entertaining activity for visitors of all ages.
The organisers have also included a dedicated photo zone, designed to offer visitors a social media-friendly experience tailored for platforms like Instagram and TikTok.
In addition to the main game, an alternative participation option has been introduced for visitors who prefer not to take part in the kicking activity, ensuring inclusivity for all guests.
The Galleria, which features more than 400 retail outlets and over 70 dining destinations, continues to position itself as a key lifestyle hub in Abu Dhabi, offering a mix of shopping, dining and entertainment experiences.
Popular restaurants such as Almayass, Novikov Abu Dhabi and Isabel Mayfair, along with entertainment venues like Mission: Play! by Mattel and GAME OVER Escape Rooms, are also part of the Eid experience.
Mall management said the campaign is designed to capture the excitement of global football tournaments while enhancing the overall Eid atmosphere for visitors.
The “Kick to Win” activation will remain open for a limited period during Eid Al Adha, with guests encouraged to arrive early to participate and claim available prizes.
