WEB DESK: Al Masaood Automobiles, the authorised distributor for Nissan vehicles in Abu Dhabi, Al Ain and the Al Dhafra Region, has achieved its highest-ever performance in Nissan’s Fiscal Year 2025 Dealership Standards & Processes (NDSP) assessment, securing an overall score of 96.8% across its sales and service network.
The NDSP assessment is Nissan’s independent global evaluation system that measures dealership performance, customer experience and operational excellence. The assessment reviews key areas including management practices, facilities, workforce capabilities, training programmes and business processes in line with Nissan’s international standards.
Al Masaood Automobiles improved significantly from its previous score of 89.8% in the 2023 assessment to 96.8% in the FY2025 evaluation, with all assessed showrooms and service centres receiving recognition for their performance.
Among the major achievements, the Khalidiya Showroom and Al Ain Service Centre secured Diamond Certification after achieving perfect scores of 100%, demonstrating complete compliance with Nissan’s global dealership standards.
Chief Operating Officer at Al Masaood Automobiles Bachir Gemayel said the record NDSP score reflected the dedication of the company’s employees and years of investment in facilities and customer service improvement.
He said the achievement represented a culture of maintaining high standards across every aspect of operations and highlighted the commitment of teams to continuously improve customer experiences.
Thierry Sabbagh, Divisional Vice President and President – Middle East, KSA, India & CIS, Nissan & INFINITI, praised Al Masaood Automobiles for its performance, saying the results reflected strong alignment with Nissan’s global vision for retail and aftersales excellence.
He said achieving world-class benchmarks, including two perfect-score Diamond Certifications, demonstrated the company’s commitment to delivering a premium automotive experience in Abu Dhabi and the wider region.
Aftersales Director at Al Masaood Automobiles Harmeet Singh said the Diamond Certification in Service was the result of continuous efforts to improve customer support, maintain quality standards and ensure compliance with global requirements.
The achievement highlights Al Masaood Automobiles’ ongoing focus on operational excellence, customer satisfaction and network expansion.
The company has invested in several initiatives, including transforming its Nissan Service Centre in Abu Dhabi into the world’s largest Nissan service centre, expanding Nissan’s NRC NEXT showroom and service concept, and introducing advanced digital customer solutions.
The company has also strengthened employee expertise through manufacturer-certified training programmes and enhanced cooperation between sales, service, parts and network development teams.
Earlier this year, Al Masaood Automobiles expanded its aftersales capabilities with the launch of a next-generation Parts Distribution Centre at Khalifa Economic Zones Abu Dhabi (KEZAD), aimed at improving parts availability, operational efficiency and service delivery across its network.
The latest NDSP achievement reinforces Al Masaood Automobiles’ position as one of Nissan’s leading dealership partners in the region and reflects its continued efforts to deliver world-class automotive services to customers.
