Dubai: UAE-based STORY Hospitality, a leading name in curated lifestyle properties, returns to Arabian Travel Market (ATM) for the sixth consecutive year, spotlighting its ambitious expansion strategy, authentic guest experiences, and people-led approach to hospitality.
Exhibiting at Stand HC3100 near the main entrance of Hall 3 at Dubai World Trade Centre, STORY Hospitality will be present from April 28 to May 1, 2025, engaging with global industry leaders and partners.
Headquartered in Abu Dhabi, STORY Hospitality views ATM as a cornerstone platform for reinforcing its commitment to the GCC market while accelerating growth across North Africa, the Indian Ocean, and Europe.
This year marks a significant milestone for the group, with key announcements including:
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The opening of a 655-room hotel in central Makkah.
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A new flagship five-star property in Rabat, Morocco.
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The signing of 300 branded residences in Cairo.
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Major refurbishments at The H Dubai.
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A full transformation of the iconic Fisherman’s Cove Resort in Seychelles.
“Our vision for 2025 and beyond is rooted in immersive guest experiences that blend culture, sustainability, and innovation,” said Rafael García Aguado, VP of Marketing & Communications. “ATM is where inspiration meets strategy – a powerful opportunity to showcase the distinct STORY behind every one of our properties.”
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Stand visitors will have the opportunity to meet directly with senior leadership, including the CEO, VP of Development, VP of Marketing, Corporate Director of Sales & Revenue Management, and General Managers from key properties in Rabat, Dubai, and Seychelles. This direct engagement underscores STORY’s commitment to responsiveness and personal connection in the B2B space.
With all STORY properties proudly Green Key certified, the group is also using ATM 2025 to highlight its continued investment in environmental responsibility and sustainability-led initiatives throughout the year.
“We’re not just offering rooms, we’re curating moments, shaping journeys, and creating emotional connections,” said CEO Victor Abou-Ghanem. “Whether it’s the timeless elegance of STORY Rabat, the barefoot luxury of STORY Seychelles, or the urban energy of The H Dubai, we are a brand driven by purpose, passion, and people.”
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